Exhibit: Vermont's Historical Brand

charcoal sketch of two men talking

On view in the National Life Gallery

From 1934 to 1946, the National Life insurance company commissioned 150 works of art depicting stories from Vermont's past. These illustrations, and associated Vermont stories used to pitch various insurance products, appeared in such popular publications as Saturday Evening Post, Time, Colliers, and The Atlantic. The set of illustrations became so popular that National Life published them in book form for Vermont schools to use. 

This exhibit includes 14 of the original works of art created for these campaigns by artists Roy F. Heinrich and Herbert M. Stoops, along with the original descriptions meant to accompany them. 

Works on loan from, and exhibit made possible by, National Life. 


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