Virtual Roundtable: Mechanics of an Effective Online Presence
Join the Vermont Historical Society and our League of Local Historical Societies & Museums (LLHSM) for online lunchtime discussions this Winter. We’ll be exploring a variety of topics, with an emphasis on best practices and information to help address expected challenges and opportunities in 2021. Bring your questions, experience, and sandwich to the Zoom room. Free and open to everyone, pre-registration appreciated.
February 23: Mechanics of an Effective Online Presence
Facilitator: Eileen Corcoran, VHS Community Outreach Manager
with Mike Lannen, Founder, Eternity Marketing
What does it take to be seen online? How can small organizations manage their virtual “personality”? We’ll talk about guidelines, tools, and tricks, with a focus on SEO, websites, and social media.
Mike will specifically be presenting on: "Rise Up! - 5 Ways to the First Page of Google" Did you know that to get to the first page of Google results, your organization does not need to be a major site or big brand, nor do you need to be a rocket scientist of SEO? Mike will review how you can best leverage the Google Algorithm to rise to the first page of Google. All with a focus on gaining additional site traffic and increasing conversions. Search Engine Optimization (SEO) is the holy grail to success in the highly competitive tourism market. Effective SEO is the first step in helping customers find (and eventually) work with you. You will walk away with 5 actions items you can put into place on your website today!
Mike is founder of Eternity, a website and digital marketing agency located in Burlington. Mike is on a mission to make the web a better place. He develops a close relationship with all clients and always has his eye on staff culture and satisfaction. When not at work, he can be found spending time with his wife and playing LEGO with his two daughters.